Did you know 38 percent of visitors stop engaging with a site if the content or layout is not attractive to the user?
If you want to keep leads on your site, you must invest in your website’s design. To have a quality website, find a website designer that can create a dream website for your business.
In this post, we’ll tell you why you should find website designers and nine tips for finding the right local web designer for your business.
Why should I find a website designer?
You’re ready to start building your company’s website, but how do you know if you should find local web designers?
Check out these four signs that you should find a website designer.
1. You don’t have time to build your own website
Web design is time-consuming. It takes time to develop a website to drive impactful results for your business. You need to invest in creating your customized design that makes your business stand out from the competition.
If you don’t have the time to invest in your website’s design, you’re missing a valuable opportunity to attract leads to your business. People will be turned away from your website if it isn’t visually appealing.
You don’t want to miss out on the opportunity to drive valuable traffic to your site. If you don’t have the time to dedicate to building your website, you can rely on a website designer to help you build your dream website.
If you find a website developer, they will have the time to dedicate to building your dream website. You won’t have to worry about finding time in your busy schedule build your website right.
2. You don’t have experience building a website
Your website is a crucial part of your business. It’s important that you put in the time to create an awesome website for your business. If you don’t have any experience building a custom website, it can be difficult to build an effective website that drives results.
It isn’t enough to just build a website and hope it drives results for your business. You must put thought into constructing your site and think about how each element impacts the user and their experience. If you don’t have experience building a website, you may not know how to create the best version of your site that drives results.
If you find local web designers, they will have experience building websites that drive impactful results. They will know how to build different elements on your website and will know how those elements impact your audience.
3. You don’t know how to drive results with your website
It isn’t uncommon for businesses to have a starting point for their website. You may have a vision or some idea of what you want your site to look like, but you may not know everything you need for your site to drive the best results.
Different elements on your site can add a different experience for your audience. Something as simple as adding a video or a certain call-to-action (CTA) button can impact how your audience experiences your site. If you don’t know everything you need for your site, you can find a website developer to help you figure out what you need for your website.
By finding a local website designer, you’ll partner with an expert that can help you figure out what you need for your site. They can take your basic plan and ideas and execute them for you, providing guidance along the way. This ensures that you get the best website that drives impressive results for your business.
4. You want a website that stands out from the competition
When you’re building your dream website, you want it to stand out from the competition. It’s important that you have a unique website to create a memorable experience for your audience.
If you build your website on your own, you may rely on a template website builder to create your site. While these template builders make it easy for you to build your site, they don’t help your site stand out from your competition. You will blend in with hundreds of other sites that have the same templates as you.
You want your website to stand out from the competition. If you find a website designer, they can help you create a fully-customized website that is unique to your business. You will have a site that stands out from the competition and brings a unique experience for your audience.
How do I find a website designer?
Now that you know why you should hire a website developer, your next step is to find the best web design companies for your business.
Here are nine ways to help you find the right web design company for your business.
1. Set a budget for your website design
If you haven’t thought about how much you’re willing to spend on web design, this should be your first step when looking for a website designer. There’s no such thing as industry standard pricing for how much a website should cost, so you need to have a good idea of what your upper limit is.
The size of your budget determines both what level of web design you want and where you’ll get it from. Once you’ve established a tentative budget, you‘ll have a better idea of what results to expect, and where you might go for your design work.
2. Choose what kind of designer you want to hire
Web design is a very saturated industry. This is good for you as a business owner or marketer, because you have a lot of room to find the perfect fit for your project.
Here are the most common providers of web design services:
Web design is filled to the brim with freelancers of varying capabilities. Freelancers will generally be the cheapest option, excluding certain well-known designers that are constantly sought after.
Working with a freelancer is usually more of an informal process, which is both good and bad. Good freelancers will be communicative, accommodating, and adhere to typical turnaround times on design work.
On the other hand, there are plenty of unprofessional freelancers that will do just the opposite.
The design agency
Agencies that specialize in web design are made up of small-medium sized design teams that work together on client projects.
Design agencies will usually be more expensive than freelancers because you’re paying for pooled expertise. Professional design agencies offer frequent communication, extreme customization, and quick turnaround times.
The full-service agency
As the name implies, a full-service digital marketing agency does web design alongside things like SEO, PPC advertising, and more. Full-service agencies are more expensive than freelancers, and may or may not be more expensive than specialized design agencies.
Full-service agencies are a great bet if you think you’ll be interested in digital marketing services beyond just web design. All of the specialized teams within these agencies work closely together, so that communication is simple and the final result will be cohesive.
3. Look at their portfolio
The first step to finding the best web design companies is looking at their portfolio. You want to see if they have experience with your industry. Looking at their portfolio gives you great insight into a website development company.
You can see if a website developer has experience with your industry. If they do, you can look at examples of websites they’ve designed for companies similar to yours. It’s a great way to get insight into a company to see how they produce designs for your industry and if you like their designs.
If they don’t have experience with your industry, you can still look at their portfolio to see their design style. It’s a great way to understand a company’s design style and see if it fits with what you like.
Taking a look at a web designer’s portfolio will help you see what they can potentially create for you.
4. Read client testimonials
The next step is to look at client testimonials. Client testimonials give you insight into a company and the type of work they do for their clients. When you aren’t familiar with a website developer, client testimonials, as well as reviews, help you see if a web design company will provide you with great services.
Companies that have dozens of client testimonials typically provide great service for their clients. People are happy to talk about the positive experience they have with a company. When dozens of people are sharing that same positive experience, it’s a good sign that a web design company is a good company.
5. Check out pricing
Your budget is an important part of your business. You want to find a web design company that you can afford. By checking out the pricing for website designers, you can see who will work with your budget.
This can be a tricky task because it’s hard to pinpoint an exact price for building a website. The cost depends upon what all you need on your site. Someone who needs a simple site will pay less than someone who needs an in-depth website.
Many companies don’t publish their prices online, either. Companies want you to contact them to get their pricing. This makes it challenging for you to price compare and see which company fits your needs and budget best.
When you’re looking to find a website designer, look for any indication of online pricing. Some companies may offer a website design cost calculator, which allows you to input what you need for your site. You input the information and see the approximate cost for your website.
6. See if they offer additional services
When you try to find a website developer, you want to see if they offer additional services.
As you build your customized site, you may find that you’re going to different services. You may need search engine optimization (SEO) to promote your website or copywriting to create content for your website.
You want to find a website designer that offers more than just web design. Look for a full-service company that provides other services. It’s a great way to keep your campaign cohesive and all in one place.
By looking for a full-service digital marketing agency, you’ll get everything you need in one place.
7. Ask lots of questions about the web designer’s process
Many aspects of web design can be hard to understand if you’re not familiar with the industry.
The very best agencies and freelancers will have no problem sitting down and explaining exactly what they do, how they do it, and why it’s beneficial to your business.
If they’re using terminology you’re unfamiliar with and spouting wild promises, tell them to slow down and explain in more detail. Failure to do so is a big indicator that you should be cautious moving forward with that specific web design option.
Ambiguity, in general, is a red flag, and can be indicative of rushed work, “one size fits all” solutions, and shady sales tactics.
8. Request references
Ideally, you want to ask for references within the same industry as you. They can relate directly to the type of work you want done, and will give you the inside scoop on whatever agency or freelancer you’re currently vetting.
You should be immediately wary of any web design prospect that can’t provide you with a reference list upon request.
9. Shop around and find multiple web designers
Don’t let a potential agency or freelancer pressure you into signing a contract right away. This is your money and your website, after all, and there’s no reason to feel bad about thoroughly exploring all of your potential design options. Spend time looking for a web designer and you will find a good web designer and developer for your business.
Most web designers will happily give you a free quote or free consultation, and you should take advantage of every offer. This will give you a more comprehensive idea of what work is necessary to meet your vision, and how much it will cost you when everything’s said and done.
High-pressure sales tactics, constant upselling, and pushy behavior are never promising signs when it comes to high-quality web design.